Heineken is one of the prime brands in liquor industry and one of the top beers sold across all continents on the globe. The whole credit of success of this Dutch beer brand becoming most popular across the globe goes to its founder Freddy Heineken. Freddy used to be too conscious about the quality of the product rather than focusing on producing in large volumes. He never let his success spoil his quality conscious mind and was always used to get disturbed even for a single quality issue arising anywhere in the globe related to his product. He used to take any bad bottle of Heineken as a personal insult to him. And that is what makes him a great successful businessman.
Philip Crosby gave a different perspective on Quality. He wrote – “Quality is free, but only to those who are willing to pay heavily for it”. Quality is not given and deemed by everyone. Quality has more relationship with conscious rather than anything else.