Posted by: Jaideep Khanduja
This is a classic example of the BIG DATA concept that is heating up globally that has been revolutionizing whole Technology world. The BIG DATA concept is logically a strategic collaboration of data spread across internet including social media sites and then analyzing this huge chunk of collaborated data on the basis of keywords to arrive at some logical conclusions.
The article clearly elaborates how BIG DATA concept has helped Obama in winning the recent Presidential Elections and enabled him run the office for second consecutive term. The data on all social media sites was churned and analyzed for various purposes so as to find out right kind of audience for right kind of campaigns.