Solution providers are being called upon to guide their customers through the security maze of social networking. Whether building a Facebook page to evangelize their brand, or forming a LinkedIn group to connect with their customers, businesses must balance the benefits of social networking with social network security issues such as identity theft, social engineering attacks and other malware that thrives on social networks. But is social media security training much of a revenue driver yet, or is it really just a hot topic that customers want to talk about, but not pay for?
In this Patrolling the Channel podcast, Joseph Guarino, president of Boston-based security solution provider Evolutionary IT, talks about how his company has handled security issues around his customers’ Facebook, Twitter and Google Plus activities, and what this has meant to his company’s bottom line. Guarino also discusses the special social networking security risks for solution providers supporting customers in the health care industry.