With all of the well-publicized data breaches and targeted malware, customers are probably clamoring for your help. So do you really need to invest much time or resources in marketing your IT security products and services?That’s the question that kicks off this Patrolling the Channel podcast, which features Stuart Crawford, president of Calgary, Canada-based Ulistic Inc.
Listen to the podcast and see if you agree with Crawford’s response.
In the pocast, Crawford answers such vexing questions as
- How to base your marketing strategy on the age and size of your business
- How much of your revenue should be reinvested into marketing your business
- Riding the wave of publicity surrounding a widely reported security breach
- Creating security awards to build your business’ reputation