Posted by: Margaret Rouse
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“Given the emphasis that companies place on value propositions, you would think that they have been around since the dawn of business. Actually, a former McKinsey & Company consultant named Michael Lanning coined the term in a 1984 white paper.” — Jeff Thull
Today’s WhatIs.com Word of the Day is value proposition, a statement that clearly identifies what advantages a customer will receive by purchasing a particular product or service.