Overheard: Word of the Day

Nov 6 2012   2:02PM GMT

Word of the Day – value proposition definition

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“Given the emphasis that companies place on value propositions, you would think that they have been around since the dawn of business. Actually, a former McKinsey & Company consultant named Michael Lanning coined the term in a 1984 white paper.” — Jeff Thull

Today’s WhatIs.com Word of the Day is value proposition, a statement that clearly identifies what advantages a customer will receive by purchasing a particular product or service.

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