Overheard: Word of the Day

Oct 31 2013   1:09PM GMT

Word of the Day: text mining

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Overheard

“Analyzing the data that pours out of countless social media sites across the Web has become increasingly critical for forward-thinking organizations looking to stay ahead.”Aaron Lester

Today’s WhatIs.com Word of the Day is text mining,  the analysis of natural language text. The application of text mining techniques to solve business problems is called text analytics. Applying traditional data mining techniques to unstructured data can be challenging because natural language text is often inconsistent, containing ambiguities caused by inconsistent syntax and semantics. Text analytics software can help by transposing words and phrases in unstructured data into numerical values which can then be linked with structured data in a database and analyzed with traditional data mining techniques. Continued…

Related terms:

data mining
natural language
unstructured data
sentiment mining
noisy text
social media analytics

Quiz Yourself

What is the Cupertino effect?
a. the tendency for humans to continue investing in something that clearly isn’t working
b. an erroneous suggestion or replacement by a spellchecker
Answer

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