Posted by: Margaret Rouse
“Analyzing the data that pours out of countless social media sites across the Web has become increasingly critical for forward-thinking organizations looking to stay ahead.” — Aaron Lester
Today’s WhatIs.com Word of the Day is text mining, the analysis of natural language text. The application of text mining techniques to solve business problems is called text analytics. Applying traditional data mining techniques to unstructured data can be challenging because natural language text is often inconsistent, containing ambiguities caused by inconsistent syntax and semantics. Text analytics software can help by transposing words and phrases in unstructured data into numerical values which can then be linked with structured data in a database and analyzed with traditional data mining techniques. Continued…
What is the Cupertino effect?
a. the tendency for humans to continue investing in something that clearly isn’t working
b. an erroneous suggestion or replacement by a spellchecker
Channel partner loyalty: You’re being watched
Partner InSite can evaluate channel partner loyalty by analyzing the language used on a partners’ websites.
Social media analytics software pulls useful info out of online muddle
Social media analytics software enables businesses to sift through the sea of data on social networks and gain insights that can aid decision making on key business issues.
For unwary users, social media data analysis can be an unfriendly task
Learn which obstacles can stand in your way when rolling out a social media analytics program.