Overheard: Word of the Day

Sep 27 2012   5:15PM GMT

Word of the Day: text analtyics definition

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“Of all the types of software that ought to be put through the paces with a proof of concept or a testing protocol before purchase, text analytics is unique in that it is fundamentally iterative and demands ongoing development even as you try it out.” – Jonathan Gourlay

Today’s WhatIs.com Word of the Day is text analtyics. It the holy grail for marketers who want to use all that unstructured data in social media more effectively. It’s also big in e-discovery.

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