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“I was lucky enough to be in the audience yesterday for the introduction of Salesforce’s new product, Marketing Cloud. Based on the demo, I believe Marketing Cloud has just taken the top spot among Social Media Management Software (SMMS) companies like Sprinklr and Expion.” — Shel Holtz
Today’s WhatIs.com Word of the Day is social media management software (SMMS), a genre of software tools that will help you manage your social media presence.