“Search engine optimization (SEO) is a legitimate practice to help elevate the ranking of webpages in a search engine’s results pages. However, it is also used by hackers to get webpages hosting malicious software ranked highly by search engines. Unsuspecting users are more likely to visit these malicious sites if they appear in the first page of results returned in a search. — Michael Cobb
Today’s WhatIs.com Word of the Day is search engines results page (SERP). There are three main types of results on a SERP: Pages that the search engine spider has crawled and indexed; pages that have been manually added to the search engine’s directory; and pages that appear as a result of paid inclusion.