“Right: Create a title that makes the reader want to read your content. And make sure the content provides what the reader expects from your title.
Wrong: Create a title that makes the reader want to read your content. And then provide some content that may have some slight connection to the title.” — Ivy Wigmore
Today’s WhatIs.com Word of the Day is linkbaiting, the practice of luring readers to online content in hopes of a click or even better, an inbound link. Did you know that there are tools out there to help you with your linkbaiting? The really cool part is that the linkbait generator is (surprise) great linkbait. (It’s kind of like looking at a picture of a mirror inside a picture of a mirror inside a picture of a mirror!)