Overheard: Word of the Day

Oct 19 2012   12:57PM GMT

Word of the Day – Chief Experience Officer (CXO) definition

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“Only with a Chief Experience Officer at the top of the organization can you assure that experience becomes and stays a top priority, is enterprise consistent and tied to the hip with marketing. After all, word of mouth is your most important marketing tool and word of mouth is nothing more than offering great experiences that people talk about.”Anthony Cirillo

Today’s WhatIs.com Word of the Day is Chief Experience Officer (CXO). It’s a new job title, replacing Chief Customer Officer in retail and entertainment industries and Chief Activity Officer in healthcare and travel.

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