Overheard: Word of the Day

Dec 20 2007   10:09PM GMT

Who’s sorry now? Sun Microsystems

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

sun.jpg When Sun launched a 25th anniversary sale on its online direct-sales site, it left resellers out of the massive discount deals.

VAR switchboards lit up with customers wanting the same discounts on products they’d already bought and Sun had to apologize to its channel partners.

“We understand and regret that this disruption could have potentially compromised you with either trust or integrity or positioning with your clients, which is a very trusted relationship that we certainly never intended to breach.”

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