Overheard: Word of the Day

Dec 20 2007   8:46PM GMT

Who’s sorry now? Intel

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

intel-ad.gif Intel apologized for a print advertisement that was widely criticised as being racist. The ad could be slammed for being sexist too, but nobody seemed to be bothered by that particular bit of political incorrectness.

“We made a bad mistake. I know why and how, but that simply doesn’t make it better.The intent behind our ad campaign “Multiply Computing Performance and Maximize the Power of Your Employees” was to convey the performance capabilities of our processors through a number of visual metaphors. Unfortunately, while we have used a visual of sprinters in the past appropriately, this ad of using African-American sprinters did not deliver our intended message and in fact proved to be culturally insensitive and insulting.”

Here’s a larger version of the ad.

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