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	<title>Overheard in the tech blogosphere &#187; viral video</title>
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		<title>Overheard &#8211; Viral marketing at its best</title>
		<link>http://itknowledgeexchange.techtarget.com/overheard/overheard-viral-marketing-at-its-best/</link>
		<comments>http://itknowledgeexchange.techtarget.com/overheard/overheard-viral-marketing-at-its-best/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 11:36:40 +0000</pubDate>
		<dc:creator>Margaret Rouse</dc:creator>
				<category><![CDATA[flashmob]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[viral video]]></category>

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		<description><![CDATA[Celeb Choreographer Ashley Wallen took the dancers through an intensive 80 hour rehearsal to ensure they nailed the performance as they could only film a single take. Commuters stand and watch in amazement as the routine gets going and many can be seen taking pictures on their phones still unaware of what is happening around [...]]]></description>
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<td><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/8/files/2009/01/flashmob.jpg"><img class="alignnone size-medium wp-image-1919" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/8/files/2009/01/flashmob.jpg" alt="" width="75" height="69" /></a></td>
<td>Celeb Choreographer Ashley Wallen took the dancers through an intensive 80 hour rehearsal to ensure they nailed the performance as they could only film a single take. Commuters stand and watch in amazement as the routine gets going and many can be seen taking pictures on their phones still unaware of what is happening around them.</p>
<p>Karl Walderman, <a href="http://www.clickliverpool.com/news/national-news/122434-t-mobile-liverpool-street-station-flashmob-ad-storms-youtube.html">T Mobile Liverpool Street Station flashmob ad storms YouTube</a></td>
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<p>By now you&#8217;ve probably heard about the T-Mobile <a href="http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci916705,00.html">flashmob</a> at the Liverpool train station.  What a brilliant piece of marketing.</p>
<p><a href="http://www.designtaxi.com/news.jsp?id=23627&amp;monthview=0&amp;month=1&amp;year=2009">Here&#8217;s the official press release.</a></p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/mUZrrbgCdYc" width="425" height="350" wmode="transparent" /]</code></p>
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