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	<title>Overheard in the tech blogosphere &#187; tech media</title>
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		<title>Overheard: Marketing and media opportunities in Second Life</title>
		<link>http://itknowledgeexchange.techtarget.com/overheard/overheard-marketing-and-media-opportunities-in-second-life/</link>
		<comments>http://itknowledgeexchange.techtarget.com/overheard/overheard-marketing-and-media-opportunities-in-second-life/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 18:13:15 +0000</pubDate>
		<dc:creator>Margaret Rouse</dc:creator>
				<category><![CDATA[Second Life]]></category>
		<category><![CDATA[tech media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[virtual reality]]></category>

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		<description><![CDATA[&#8220;CMP has recently been listed as a &#8220;metaverse&#8221; developer—the first global multimedia company to so identify itself—and our metaverse team is actively pursuing client engagements. Overall, we&#8217;re convinced that 3D virtual reality will gradually become a vital tool in our business. We believe that immersive Web experiences can capture the interest and participation of professional [...]]]></description>
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<td><img src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/8/files/2007/10/steve-weitzner.jpg" alt="steve-weitzner.jpg" height="143" width="103" /></td>
<td>&#8220;CMP has recently been listed as a &#8220;metaverse&#8221; developer—the first global multimedia company to so identify itself—and our metaverse team is actively pursuing client engagements.</p>
<p>Overall, we&#8217;re convinced that 3D virtual reality will gradually become a vital tool in our business. We believe that immersive Web experiences can capture the interest and participation of professional audiences as never before, and that this will lead to new opportunities for marketers and the media companies that serve them.&#8221;</p>
<p><span class="gray">Steve Weitzner, </span><a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071003/MEDIABUSINESS/71003026/1180/ENDNOTE">Why CMP is  in Second Life</a></td>
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