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	<title>Overheard in the tech blogosphere &#187; signage</title>
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		<title>Overheard: The technology behind the NASDAQ sign at Times Square</title>
		<link>http://itknowledgeexchange.techtarget.com/overheard/overheard-the-technology-behind-the-nasdaq-sign-at-times-square/</link>
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		<pubDate>Fri, 25 Jan 2008 12:56:30 +0000</pubDate>
		<dc:creator>Margaret Rouse</dc:creator>
				<category><![CDATA[signage]]></category>

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		<description><![CDATA[The NASDAQ display is notable because it&#8217;s the largest continuous sign in Times Square. It has close to 9,000 square feet of display space &#8212; about a quarter of an acre. Have you ever wondered what it takes to make a sign like this? It looks relatively sleek and simple, but there&#8217;s actually a massive [...]]]></description>
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<td><img width="335" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/8/files/2008/01/nasdaq.jpg" alt="nasdaq.jpg" height="256" /></td>
<td>The NASDAQ display is notable because it&#8217;s the largest continuous sign in Times Square. It has close to 9,000 square feet of display space &#8212; about a quarter of an acre.</p>
<p>Have you ever wondered what it takes to make a sign like this? It looks relatively sleek and simple, but there&#8217;s actually a massive amount of technology involved.</p>
<p>Marshall Brain, <a href="http://money.howstuffworks.com/nasdaq-marketsite-tower.htm">How the NASDAQ Times Square Display Works </a></td>
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<blockquote><p>On any large LED sign like this, it&#8217;s normal to use clusters of LEDs to make one pixel. For example, a sign might use two red LEDS, two blue LEDs and three green LEDs to make a single pixel. By changing the amount of power going to the LEDs of each color, it&#8217;s possible to mix the three primary colors together to create any color of the rainbow. Turn all the LEDs on and you get white light; turn them all off and you get black.</p></blockquote>
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