Jan 10 2008 3:05AM GMT
Posted by: Margaret Rouse
Technology,
home office,
Servers,
Video,
Marketing
This children’s book parody is a viral promotion for the Windows Home Server campaign. The author, Tom O’Connor, and his PhD are bogus. The small print on the title page explains that he’s made up. Whoever did write this deserves credit, IMHO. Very clever. Yes, that’s me reading the book.
The campaign is indicative of unusual creative approaches by big advertisers as they seek to break through in cluttered categories like technology. Among the most popular are so-called viral campaigns, so named because they are intended to be passed from one computer user to another with an endorsement implied by such personal sharing.
Stuart Elliot, What Next, Having the Office Christmas Party at Home?
Oct 24 2007 8:15PM GMT
Posted by: Margaret Rouse
Technology,
Servers
 |
‘…with the hair pulled back, revealing a rack of cheap networked PCs, circa 1999.’
jurvetson’s photos, flickr
|
Jurvetson writes: Each level has a couple of PC boards slammed in there, partially overlapping. This approach reflects a presumption of rapid obsolescence of cheap hardware, which would not need to be repaired. Several of the PCs never worked, and the system design optimized around multiple computer failures.
Here’s another photo from the Computer History Museum.
Oct 8 2007 4:36PM GMT
Posted by: Margaret Rouse
Servers,
Blades,
What's the buzz
GMOOT = get me one of those
For most, the tried and trusted 1U and 2U rack mounted servers have been reliable and familiar workhorses, dramatically reducing the urgency of blade adoption.