media

Overheard: Is CNet - CBS marriage the beginning of a trend?

This deal raises the question of whether any CBS competitors will decide to get into the game of buying Internet content companies. Peter Cohan, CBS to buy CNet: Who’s next?

Peter offers three possible targets:

• TheStreet.com (NASDAQ: TSCM) - This provider of business, investment and ratings content has $65 million in sales and a market cap of $236 million.
• TechTarget (NASDAQ: TTGT) - This provider of online content for buyers and sellers of corporate information technology (IT) products has $95 million in sales and a $531 million market cap.
• WebMD Health Corp (NASDAQ: WBMD) - This provider health information services to consumers, physicians and other healthcare professionals, employers and health plans has $332 million in sales and it’s market capitalization is $1.7 billion’

The Associated Press reports that CBS  is buying CNet  for $1.75 billion.