Overheard: Word of the Day:

Marketing


November 13, 2007  2:31 AM

Overheard: What IBM thinks about the future of advertising



Posted by: Margaret Rouse
CRM, IBM, Marketing, Technology

1.gif The next 5 years will hold more change for the advertising industry than the previous 50...

October 8, 2007  6:34 PM

Overhead: Unconferences, like all social media, must be controlled and monetized



Posted by: Margaret Rouse
Marketing, Web 2.0

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October 2, 2007  5:15 PM

Overheard – Influencing “The New Influencers”



Posted by: Margaret Rouse
Enterprise 2.0, information technology, Marketing, Web 2.0

Who says the blogosphere is nothing but a hall of mirrors?

the-new-influencers.jpg "Peggy Rouse of whatis.com read the...


October 2, 2007  12:41 PM

Overheard – Beware of widgets bearing gifts



Posted by: Margaret Rouse
Marketing, Spyware, Web 2.0, widgets

cory.gif "Widgets have become the unexpected buzzword of 2007; just a few weeks ago I discussed how they can be used for marketers...


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