Overheard: Word of the Day:


April 15, 2009  5:06 PM

Surprise marketing – turning a transaction into a relationship

Posted by: Margaret Rouse
Marketing, suprise and delight marketing

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October 28, 2008  11:15 AM

Overheard: Overlay ads beat out pre-roll ads for viewer’s attention

Posted by: Margaret Rouse
Google, Marketing, Video

neuro.jpg In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube...

February 11, 2008  1:47 PM

Overheard: Why page views are important for lead generation

Posted by: Margaret Rouse
Marketing, Technology

A better gauge of a Web entity’s user profile would be to look at the composition of PVs, because heavy...

February 6, 2008  11:50 AM

Overheard: Top 10 ways to kill your server

Posted by: Margaret Rouse
Marketing, Servers, Video

[kml_flashembed movie="http://youtube.com/v/ZWPMDPhSnvk" width="425" height="350" wmode="transparent" /]

Scalent Systems builds software that can take 1 or 1000 machines "From Dead Bare Metal to Live, Connected Servers in 5 Minutes or Less". But we were sitting...

January 30, 2008  1:53 AM

Overheard: Your life is a cartoon

Posted by: Margaret Rouse
humor, Marketing, Microsoft, Technology

heroes1.gif Microsoft is running another viral marketing campaign -- this time they're...

January 26, 2008  8:42 PM

Overheard: Forget CPM — the new buzzword is “performance management”

Posted by: Margaret Rouse
Data analytics, Marketing, Technology

robert_ashe.jpg Performance management is the new battleground. And we've been saying that for six years, at least. There's...

January 22, 2008  2:39 AM

Overheard: Why marketers love virtual trade shows

Posted by: Margaret Rouse
Marketing, Vendors

janet_meiners.gif Online marketers are fans of virtual events because it costs less and often results in more targeted...

January 10, 2008  3:15 AM

Overheard: Microsoft is hot on viral marketing

Posted by: Margaret Rouse
Marketing, Video

Extreme Makeover--Server Room parody. I just wish it was funnier. [kml_flashembed movie="http://www.youtube.com/v/Br1WUSEwGwc" width="425" height="350" wmode="transparent" /]

January 10, 2008  3:05 AM

Overheard: Mommy, why does Microsoft want us to buy a server?

Posted by: Margaret Rouse
home office, Marketing, Servers, Technology, Video

[kml_flashembed movie="http://youtube.com/v/YNHwgnpzY9w" width="425" height="350" wmode="transparent" /] This children's book parody is a viral promotion for the Windows Home Server...

December 5, 2007  3:08 PM

Overheard: Nano bad. Cleantech good.

Posted by: Margaret Rouse
Marketing, nanotech, Technology

howard-lovy.jpg The "nano" prefix has fallen out of favor. Names are changing again. And even Lux Research, which started out...

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