Word of the Day: Tech Definitions from WhatIs.com:

Marketing

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November 15, 2017  7:01 PM

digital body language (DBL)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
Marketing

Digital body language (DBL) is the aggregate of an individual’s passive and active digital footprints. Continued… Quote of the Day

"We all leave a digital footprint; little...

October 27, 2017  5:35 PM

lead scoring

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
Marketing

In the B2B industry, lead scoring is a ranking system used by sales and marketing departments to quantify the likelihood that a potential customer will make a purchase. Continued… Quote of the...


October 18, 2017  7:54 PM

sugging

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
Marketing

Sugging, also spelled SUGGing, is an acronym that stands for "selling under the guise” of research. Continued… Quote of the Day

"The practice of sugging also undermines the value of true research...


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