greenwashing

Overheard - Larger capacity disks = green?

“Last week at SNW, one of the hottest topics was “Green”. Every vendor promoted their “Green” technology, which often was nothing more than the use of larger capacity disks or tapes to replace lower capacity disks.” Hu Yoshida, Sustainable Data Storage Services - Data Islandia

Hu Yoshida writes: While I agree that any thing that enables us to store more data capacity for less power consumption can be considered “Green” technology. However, this technology alone does not enable sustainable data storage.

Overheard - greenwashing

“Au contraire. I’m environmentally-friendly now.” Tom Fishburne’s humorous look at greenwashing as voodoo marketing.

Tom Fishburne, a cartoonist whose blog is about “Cartoons, marketing and postcards from London” wrote:

This cartoon idea sprang fully formed from a New York Times piece on the ridiculous lengths that some brands are going to be considered for the Home Depot Eco Options promotion (including, yes, a brand of electric chainsaw). It’s a good example of some of the outlandish greenwashing we’re all starting to see. And, how the issue is not as white and black as the old treehugger/lumberjack dynamic.