Word of the Day: Tech Definitions from WhatIs.com:

CRM

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February 8, 2017  9:30 PM

consumer packaged goods (CPG)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
CRM, Enterprise Resource Planning, Marketing automation

Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products.

December 15, 2016  5:41 PM

customer experience management

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Customer experience management

Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.


November 18, 2016  9:21 PM

predictive modeling

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Predictive Analytics, predictive modeling

Predictive modeling is a process that uses data mining and probability to forecast outcomes. Continued… Quote of the Day

"In looking to unleash effective and speedy predictive...


October 18, 2016  8:49 PM

sales funnel

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Customer analytics

A sales funnel, also called a purchase funnel, is the visual representation of a how a sale proceeds in a linear fashion from customer awareness to customer action. Continued… Quote of the...


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