Word of the Day: Tech Definitions from WhatIs.com:

CRM


November 15, 2017  7:01 PM

digital body language (DBL)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
Marketing

Digital body language (DBL) is the aggregate of an individual’s passive and active digital footprints. Continued… Quote of the Day

"We all leave a digital footprint; little...

October 30, 2017  2:13 PM

skill-based routing (SBR)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
CRM

Skill-based routing (SBR) is a component of automatic call distributor (ACD) systems that filters and directs incoming inquiries to call center agents with the most applicable skill sets. Continued… Quote of...


October 27, 2017  5:35 PM

lead scoring

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
Marketing

In the B2B industry, lead scoring is a ranking system used by sales and marketing departments to quantify the likelihood that a potential customer will make a purchase. Continued… Quote of the...


October 18, 2017  7:54 PM

sugging

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
Marketing

Sugging, also spelled SUGGing, is an acronym that stands for "selling under the guise” of research. Continued… Quote of the Day

"The practice of sugging also undermines the value of true research...


October 10, 2017  7:28 PM

dark post

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
CRM, social media

A dark post is an inexpensive sponsored message on a social media website that is not published to the sponsor page timeline and will not display in follower feeds organically. Continued… Quote of the...


September 21, 2017  5:47 PM

customer journey map

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
CRM, Customer experience management, customer experienced testing, data visualization

A customer journey map, sometimes referred to as a customer experience map, is a visual representation of the path a customer takes when interacting with a company. Continued… Quote of the...


June 13, 2017  7:22 PM

Wave Analytics

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
data visualiation, salesforce

Wave Analytics is a business intelligence (BI) platform from Salesforce.com that is optimized for mobile access and data visualization. Continued… Quote of the...


February 8, 2017  9:30 PM

consumer packaged goods (CPG)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
CRM, Enterprise Resource Planning, Marketing automation

Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products.


December 15, 2016  5:41 PM

customer experience management

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Customer experience management

Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.


November 18, 2016  9:21 PM

predictive modeling

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Predictive Analytics, predictive modeling

Predictive modeling is a process that uses data mining and probability to forecast outcomes. Continued… Quote of the Day

"In looking to unleash effective and speedy predictive...


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