Overheard: Word of the Day:

CRM


May 29, 2012  12:38 AM

Predictive modeling – rolling the dice in the real world



Posted by: Margaret Rouse
Business Intelligence, CRM, ERP, predictive analysis, predictive modeling

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October 26, 2009  3:03 PM

Overheard – Mobile marketing



Posted by: Margaret Rouse
CRM, mobile marketing

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September 10, 2009  1:00 PM

Overheard – Web self-service



Posted by: Margaret Rouse
CRM, SaaS, Social networking

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April 23, 2009  5:03 PM

Loyalty cards – a way for retailers to get into their customer’s heads



Posted by: Margaret Rouse
CRM, loyalty cards

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April 15, 2009  5:06 PM

Surprise marketing – turning a transaction into a relationship



Posted by: Margaret Rouse
Marketing, suprise and delight marketing

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October 28, 2008  11:15 AM

Overheard: Overlay ads beat out pre-roll ads for viewer’s attention



Posted by: Margaret Rouse
Google, Marketing, Video

neuro.jpg In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube...


September 29, 2008  12:14 PM

Overheard: Calculating ROI in B2B advertising



Posted by: Margaret Rouse
advertising, B2B, Technology

paul_dunay.jpeg As short as a few years ago, B2B marketers were limited to search and targeted email marketing. Now you have...


September 22, 2008  2:17 PM

Overheard: In blogging, it’s not the individual — it’s the network



Posted by: Margaret Rouse
Blogging, Henry Farrell, Oracle

henry_farrel2.jpg Individual blogs are not very interesting in themselves. What is important is how they link to each other...


April 14, 2008  2:45 PM

Overheard: Salesforce – GoogleApps marriage takes place in the cloud



Posted by: Margaret Rouse
Cloud computing, CRM, Google, Google Apps, Technology

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April 8, 2008  2:50 PM

Overheard: Google platform-as-a-service (PaaS)



Posted by: Margaret Rouse
CRM, Google, Salesforce, Technology

dan_farber.jpg "Google could parlay its search and advertising technology, market dominance, and its infrastructure prowess...


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