Overheard: Word of the Day

Oct 13 2007   4:11PM GMT

Quiz: What are these people talking about?

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

DIRECTIONS: These are real statements from real people discussing real technology in the blogosphere. I’ve removed one word from each quote. Can you still figure out what they’re talking about? Click on the link to see if you’re right! Then click your back button for another question.

1. ____________ adoption has been discussed for a number of years now, but the form factor hasn’t been embraced in the way it was initially expected. One of the main reasons is that they are often referred to as “hot little power-suckers.”
What are they talking about?


2. Today, I think of __________ as the zombie operating system. It stumbles around, and from a distance you might think it’s alive, but close up it’s the walking dead.
What are they talking about?
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3. The __________ industry is like women’s clothing, except it’s more fashion-driven.
What are they talking about?
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4. You know __________ have moved beyond the novelty stage when they are embroiled in that classic business action: A fight over trade secrets.
What are they talking about?
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5. Sure __________ is a big, boring enterprise software company, about as far from the furious consumer innovation of Web 2.0 as you can imagine. Yet it’s been clear to me for years that this company takes the ideas of Web 2.0 very seriously.
What are they talking about?
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6. __________ have become the unexpected buzzword of 2007; just a few weeks ago I discussed how they can be used for marketers to disseminate information. But I’m realizing that this buzz is eerily similar to the buzz that surrounded desktop applications in the late ’90s.
What are they talking about?
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7. As with any of this company’s announcements, this one comes with more than its fair share of misleading assertions and what I’ve come to refer to as __________ . It’s a modernistic form of algebra that arrives at irreproducible results that also have the unique property of having absolutely no bearing on reality.
What are they talking about?
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8. There are now almost 600 consumer products made with _____________ technology, including computer processors by Intel and AMD, high capacity hard disk drives, battery pack systems and memory. Even the iPhone uses it.
What are they talking about?
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9. But in China, ____________ key feature is its software, dubbed “Road to Riches.”
What are they talking about?
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10. Many years ago, way back in 2003 or so, a computing model called __________ was being shopped around by The Open Group. In this model, a big processing job gets split up into lots of little jobs and sent to different computers around the country. The objective? To get super-computer power without having to build or buy a super-computer.
What are they talking about?

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