Word of the Day: Tech Definitions from WhatIs.com


May 28, 2008  10:35 AM

Overheard: Leveraging rich presence — a marketer’s dream

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
phoneboy.jpg Ignoring the fact that I find the whole concept of “presence management” a solution in search of a problem for most people, there’s the whole technical problem of trying to work within the various walled gardens…Until we have a single identity across networks, no method of managing presence will be effective.

Dameon D. Welch-Abernathy,  Presence And Identity

Rich presence is simply networking on steroids. And people are right to be wary about how the information aggregated from rich presence opt-ins could be used by marketers.  Sure, Facebook backed down on Beacon — but you know its just a matter of time before the “tweet” saying you wish you were in Hawaii brings you snail mail brochures.  Our best protection right now is that there isn’t a way for marketers to leverage rich presence effectively.  We have too many networking identities.

May 27, 2008  2:21 PM

Overheard: Your PUE number is like golf

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
mfontecchio.jpg “Your PUE number is like golf — the closer to 1, the better. At least that has always been the common wisdom. The goal, says experts, is to reduce your PUE. But sometimes an IT energy efficiency project can play games with that number.”

Mark Fontecchio, How a virtualization and server consolidation project could hurt your PUE


May 23, 2008  7:58 PM

Overheard: AT&T and American Idol

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
om-malik.jpg You have to hand it to the hit FOX reality series: It’s putting SMS systems to maximum use, turning them into a giant cash machine.

Om Malik, “American Idol” — Cook-ed by TXT Messages

Om Malik asks a good question. How much did AT&T make off those 78 million text messages? That’s a revenue stream I’ve never even considered. It’ll be awhile though. According to a survey by ExactTarget, 95% of U.S. online consumers have given at least one company permission to deliver messages to them by email — compared to 7% for text messaging. That may change when this next generation enters the workplace.

I’m guilty of sending a few txts earlier on. By the end, I was ok with whichever David won. In fact — I loved the duet they did together. It blew me away how well the timbre of their voices blended.

[kml_flashembed movie="http://youtube.com/v/kGnE2wcdClE" width="425" height="350" wmode="transparent" /]


May 23, 2008  5:42 PM

Overheard: I don’t want to ever have to wait for Java to load

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
rupert_goodwins.jpg Java doesn’t do anything by itself. It’s a programming language. Programming languages are like sewage plants: if the average user becomes aware of them, something’s gone wrong.

Rupert Goodwins, Gallery: 10 most annoying programs on the Internet

Love it!  When I see that Orange Java box come up, I go get a cup of coffee.


May 23, 2008  7:34 AM

Overheard: Who invented the Internet?

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

During my service in the United States Congress, I took the initiative in creating theInternet.
– Al Gore describing his 1986 legislation to interconnect five supercomputer centers (17 years after thefirst Internet servers hooked up)

If Gore invented the Internet, I invented spell-check.
– Former Vice President J. Danforth Quayle

The day I made that statement, I was tired because I’d been up all night inventing the Camcorder.
– Al Gore attempting damage control

Those days were funny, weren’t they? Actually, the Internet is just a grown-up version of ARPANET.


May 21, 2008  1:21 PM

Overheard: Why would anyone want to attack the firmware?

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
dept_justice.jpg The danger with embedded devices is that they are often forgotten. They don’t always get patched or audited, and they can contain application-level vulnerabilities, such as flaws in the remote management interface that leave the door open for an attacker.

Rich Smith as quoted in Permanent Denial-of-Service Attack Sabotages Hardware

We aren’t seeing the PDOS attack as a way to mask another attack, such as malware insertion, but as a logical and highly destructive extension of the DDOS [dedicated denial of service] criminal extortion tactics seen in use today.

So this is about corporate sabatoge? Or criminals wiping out a few routers and extorting money for keeping the rest of the company’s network operational? Wow.  Sounds like a good plot for a John Grisham book. 

Rich Smith (HP System Security Lab)  has even come up with a cool name for the attacks: phlashing.  And the fuzzing tool he developedfor either launching an attack or detecting vulnerabilities? PhlashDance. 


May 21, 2008  12:13 PM

Overheard: Telepresence is the new magic word for videoconferencing

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
david_hsieh.jpg I’ve seen videoconferencing vendors trying to upgrade their offerings with high-definition media and larger screens to compete with telepresence technology. You can put wings on a pig and call it a bird, but it still won’t fly.

David Hsieh, as quoted in Telepresence industry to pass $1 billion in 2013

Videoconferencing is out. Telepresence is in.

It’s been ten years since I’ve attended a meeting in a videoconferencing suite.  I remember it feeling like I was talking to astronauts on the moon. The audio lag was at least five seconds. 

The new telepresence technology is too pricey for small to mid-sized businesses, but just like in the old days — there will be telepresence centers where you can take advantage of the technology. Cisco has partnered with Regus business centers and HP has partnered with Marriott to make it happen faster.


May 20, 2008  1:09 AM

Overheard: Live Mesh — your Briefcase in the cloud

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
stan_schroeder.jpg To put it really simply: the promise of the Mesh is that you won’t have to care where you are or which device you’re using – your data will always be there. You’ll only have to care about which data you want to share with whom.

Stan Schroeder, Live Mesh – The Version You Can Understand

I got my invitation for Live Mesh about two weeks ago. The toughest part was finding someone to play with — to share documents and other content with. Once I dug in, I realized “Hey, this is nothing new!” About ten years ago, there was a very handy web-based app called Briefcase that sort of did the same thing. It was much clunkier, but the idea was there.

Briefcase was a very valuable tool when I was training and moving from building to building. I could keep everything I need on the Web, get to a new building and download what I needed for a particular workshop. I could post all my bookmarks, PowerPoint presentations, handouts…whatever. I could make things in my briefcase public, keep them private or share them with specific users.

Sometimes lately, when I’m writing about new technology, I feel like I’m in some strange time warp. Everything new is just updated old.


May 19, 2008  12:46 PM

Overheard: WiMAX gets a marketing makeover

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
michael_mace.JPG It turns out the announcement isn’t a new vaporware wireless technology, it’s my favorite old vaporware wireless technology, WiMax. Sprint finally figured out what to do with it.

The unbelievably frustrating part is that Sprint has pretty much slipped the deployment plan for WiMax by another two years. It’s hard to get excited about a new technology, no matter how great the investors, when I have zero confidence in the companies’ ability to deliver.

Michael Mace, WiMax gets closer and further away at the same time

The involvement of Google means we’re very likely to get a pretty much open ecosystem on a major wireless network, which Silicon Valley has been collectively screaming about for years. The size of the investments mean there is a lot of money available to build out the network. People ought to be dancing in the streets here, but instead most of them appear to be either yawning or throwing spitwads.

I’d be out there dancing myself if it weren’t for the slip in the schedule.

Hat’s off to Michael Mace for explaining the real buzz around WiMAX.


May 16, 2008  8:26 PM

Overheard: Google frogs going back to the small pond

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
adam_lashinsky.jpg It would be easy to dismiss the exodus of some of Google’s best people if it were an isolated occurrence. It isn’t.

Adam Lashinsky, Where does Google go next?

Fact is, Google’s torrid growth is finally slowing, as the company’s sheer size dictates it must. And size necessitates changes. Gone are the days when Google could take full advantage of its quirkiness. It’s the market leader now, which presents a classic conundrum: Which is more important, process or innovation? For all Google’s success, it still has just one meaningful way of making money: its powerful search-advertising system.

 This article ties in with CNN Money ‘s Top 50 employers list.  I had the pleasure of working for their #3 pick during college — Wegman’s.  The Google article has me wondering — is it always more fun when you’re young and struggling? Or is it just that looking back, it SEEMS like it was more fun.  


Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: