Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. Continued…
Quote of the Day
“It sounds harmless, but don’t be fooled. Sock puppetry on social media outlets is not only unscrupulous, but it may be illegal in some cases.” – Laura Aberle
Using social media so your brand awareness strategy strikes it hot
Visibility, relevance and velocity are three key areas to measure in using social media for your brand awareness strategy.
Using social media for business: Terms you should know
Social media offers new ways for enterprises to collaborate with consumers. Here’s a roundup of terms related to using social media for business, from the basics to newer concepts.
Internal social CRM strategies, personality seen as building brand awareness
Social CRM is still about business strategy and customer satisfaction, but the social part brings a whole new element to traditional CRM. Find out how Dell and three other companies leverage social CRM to build brand awareness with social media tools.
Choosing the right social media branding strategy
Social media branding strategy can help businesses generate publicity and build consumer loyalty, but there’s no one-size-fits-all approach for this component of modern marketing.
Customer engagement strategies hinge on social media savvy
Social media is gaining importance in customer engagement strategies, but many sales teams struggle with how to take full advantage of social tools.
Digital transformation is the reinvention of an organization through the use of digital technology to improve the way it performs and serves its constituents. Digital refers to the use of technology that generates, stores and processes data. Continued…
Quote of the Day
“Because digital transformation won’t look the same from one business to the next, starting small gives CIOs the opportunity to experiment so you can capitalize on those that take off and kill those that don’t.” – Gerald C. Kane
Digital transformation to be major theme in ONUG 2016 fall conference
ONUG co-founder Nick Lippis discusses major topics that will be covered during the ONUG 2016 fall conference. Hint: Digital transformation.
Digital transformation initiatives reap business value
Digital transformation initiatives can help organizations streamline their communications and improve employee workflows.
2016 channel trends: Digital transformation to alter relationships
Channel trends in 2016 will include digital transformation, cloud management, IT security and the Internet of Things.
How ‘digital empowerment’ of users can speed business transformation
In this video interview, Allison Mnookin, CEO at QuickBase Inc., explains the value of digital empowerment.
Without an ITSM strategy, there is no digital transformation
Top-notch ITSM practices, far from being a roadblock to digital transformation, are the CIO’s key to delivering radical business change.
A sales funnel, also called a purchase funnel, is the visual representation of a how a sale proceeds in a linear fashion from customer awareness to customer action. Continued…
Quote of the Day
“The sales funnel — that inverse-pyramid-shaped image that depicts the pool of prospects that marketers are supposed to entice then shunt over to sales — has become a key tool in nurturing prospects, then converting them into customers.” – Lauren Horwitz
Salesforce Analytics Cloud gives the sales funnel a B-12 shot
Sales and marketing are known for misalignment. Here’s how two companies use the Salesforce Analytics Cloud to come together and fix the sales funnel.
How marketers are reining in the sales funnel process
Marketing teams can no longer rely on a linear, sequential sales funnel process. Can sales funnel management tools harness erratic customer journeys?
Tactics for fixing the sales funnel and finding ROI
Many companies want ROI from the sales funnel, but they’re still stuck treating it as a dumping ground for low-value leads. Find out how to turn that around.
Sales-marketing alignment fuels successful account-based marketing
Account-based marketing is taking the industry by storm. Find out if this strategy is the right fit for your business.
Can predictive analytics make sales funnel management work?
Better sales funnel management is core to company growth and sales efficiency. How can predictive analytics help sales teams get there? Expert Steve Robins has insights.
Unified Communications as a Service (UCaaS) is a delivery model in which a variety of communication and collaboration applications and services are outsourced to a third-party provider and delivered over an IP network, usually the public Internet. Continued…
Quote of the Day
“Not only does UCaaS make life easier for IT, but the business becomes more agile as employees now have the tools to work more productively.” – Jon Arnold
Your expert guide to Unified Communications as a Service
Participate in our brief UC survey and immediately receive our complimentary guide covering all the latest UCaaS trends and information!
Evaluating UCaaS providers with three key criteria
When shopping for UCaaS providers, be sure to evaluate vendors’ flexibility of offerings, cloud expertise, and the different deployment models available.
How to evaluate cloud unified communications services
Learn to choose which cloud unified communications services provide the best, most secure work-anywhere capabilities to your employees.
UC as a service emerging as a viable deployment model
In this article, telephony expert Jon Arnold examines how UC as a service evolved from premises-based unified communications for the enterprise.
Comparing the top UC cloud products and providers
With their cloud products, unified communications vendors offer a wide array of features. Find out which providers and services meet your business needs.
Server hardware degradation is the gradual breakdown of the physical parts of a server. There are several general areas where server degradation problems occur including power, temperature, management and memory. The electric components inside servers age over time, and heat sinks and fans get clogged with dust, reducing the server’s efficiency and performance. Continued…
Quote of the Day
“Rapid advances in server peripherals, such as networking and storage, create a dilemma for IT shops: should they replace or upgrade older servers?” – Jim O’Reilly
Want expert advice on purchasing server hardware?
Access our free guide now by telling us about your server hardware initiatives. Inside you’ll find vendor – neutral tips for choosing the best servers for your organization!
Three indicators that could signal database performance issues
Tools that can find and fix the cause of performance degradation are vital for organizations experiencing database performance issues.
Virtual server bottlenecks among data storage problems
Virtual server performance bottlenecks remain one of many nagging data storage problems, but there are ways to identify bottlenecks and performance-robbing configuration issues.
Six things that can wreck storage system performance
Storage system performance bottlenecks can occur in different places. Here are six areas that can help you pinpoint the sources of your performance bottlenecks and eliminate them.
Why is virtual server capacity planning so difficult?
Virtual server capacity planning is difficult, and IT admins must rely on virtualization-aware management tools to ensure they can accurately track and predict resource use.
A cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or public cloud storage service. Both public and private cloud storage infrastructures are known for their elasticity, scalability and flexibility. Continued…
Quote of the Day
“A private or public cloud storage infrastructure flips that script with options designed to have elastic compute, networking and storage capabilities.” – Marc Staimer
Best-kept secrets for implementing storage infrastructure models
Take a brief survey and gain industry secrets on how to implement storage technologies in new infrastructure models. Tips on how to buy, vendor comparisons, and best use cases are all included!
The cloud storage infrastructure decision: Public vs. private
Thinking of replacing traditional storage with a cloud storage infrastructure? Consider possible drawbacks before deciding on a public vs. private cloud.
Advantages of using an object storage system
Learn the advantages of implementing an object storage system in your data storage environment, including unlimited scalability, lower emphasis on processing and high-capacity networks, access via Internet protocols and custom metadata.
More companies turn to cloud storage service providers
Companies are turning to cloud storage service providers primarily for backup, but also disaster recovery, file sharing and archiving. Security remains a concern.
What are some considerations around cloud object storage performance?
Cloud object storage has a low cost compared to file or block storage in the cloud, but slow performance often makes the technology a better option for nearline data.
Cloud service migration is the process of transitioning an organization’s data and perhaps other business elements from one cloud service provider to another. Continued…
Quote of the Day
“Cloud migration is not about moving a single virtual machine from your on-premises data center, but about relocating an important, working service.” – Ofir Nachmani
Transitioning to the cloud?
Tell us about your cloud initiatives to access our resource, Overcoming the Obstacles to Cloud Adoption. Gain valuable insights to ensure a successful transition to the cloud!
To cloud or not to cloud: What’s your cloud migration strategy?
Migrating to the cloud isn’t an all-or-nothing proposition. CIOs and IT teams must consider budgets, hardware, and network architecture before going all in.
Build an application migration plan to stay on course for cloud
An application migration plan for cloud computing can predict problems before they happen. Learn these five options for migrating an application to the cloud.
Five ways to migrate data to a cloud archive service provider
Learn five ways to move on-premises data to a cloud archive service provider. Options include manual migration, seeding and cloud-integrated storage.
A look at the cloud migration challenges enterprises could face
Cloud migration challenges are something any organization moving to cloud will have to hurdle. Here’s what to look out for.
Desktop as a Service (DaaS) is a cloud service in which the back-end of a virtual desktop infrastructure (VDI) is hosted by a cloud service provider. Continued…
Quote of the Day
“Adoption of desktops and applications as a service has increased over the past few years as businesses see the benefits of offloading infrastructure management to cloud service providers.” –
Three reasons cloud-hosted virtual desktops haven’t taken off
Cloud-hosted virtual desktops seem great, but concerns, including cost, security and the maturity of the technology stand in the way of general acceptance.
Workspace as a service offers channel partners DaaS alternative
Workspace as a service lets channel partners offer their customers a cloud-based approach for managing application and data access.
Three security features to look for in DaaS providers
IT shops might fret over whether cloud-hosted desktops can provide confidentiality, integrity and availability, but many DaaS providers offer better security than on-premises infrastructure.
Debating between VDI and DaaS?
Learn how VDI and DaaS differ, the pros and cons of each, and which is best for your company with our Expert Breakdown: DaaS vs. VDI. Tell us about your IT initiatives for instant access!
Fuzz testing or fuzzing is a software testing technique used to discover coding errors and security loopholes in software, operating systems or networks by inputting massive amounts of random data, called fuzz, to the system in an attempt to make it crash. If a vulnerability is found, a tool called a fuzz tester (or fuzzer), indicates potential causes. Fuzz testing was originally developed by Barton Miller at the University of Wisconsin in 1989. Continued…
Quote of the Day
“Fuzz testing is most useful for software that accepts input documents, images, videos or files that can carry harmful content. These are the serious bugs that it’s worth investing to prevent.” – David Molnar
Microsoft previews Project Springfield, Azure-based fuzz testing
Microsoft previews Project Springfield, Azure cloud-based fuzz testing service, at Ignite 2016.
What is fuzz testing? What are some ways to use fuzz testing?
Fuzz testing is a form of black box testing where large amounts of data in varying formats are sent to the inputs of a program such as a Web application.
The benefits of remote debugging techniques in the cloud
Using remote debugging requires IT professionals to have refined debugging techniques so the benefits of using these tools are maximized.
Can a new encryption trick prevent reverse engineering?
Learn about Hardened Anti-Reverse Engineering System, or HARES, which cannot exactly prevent reverse engineering, but makes it a little tougher for attackers to complete.
Inside the changing DDoS threat and how to mitigate it
Attackers have devised new types of distributed denial-of-service attacks. Here’s how the DDoS threat has evolved.
Real-time analytics is the use of, or the capacity to use, data and related resources as soon as the data enters the system. The adjective real-time refers to a level of computer responsiveness that a user senses as immediate or nearly immediate. Continued…
Quote of the Day
“Any large company has a number of applications in which their business processes would be smarter and more effective if they were using real-time analytics.” – Roy Schulte
Users look to real-time streaming to speed up big data analytics
Real-time streaming and analytics systems are becoming more common in IT architectures as organizations try to accelerate their big data analytics efforts.
Streaming data systems take big data analytics into real-time realm
Stream processing is a niche application, but streaming data platforms tied to Hadoop clusters can help users process large amounts of information for big data analytics uses.
Process real-time data analytics options
The amount of data has hit an all-time high in enterprise data centers. Real-time data analytics allows you to process important data as fast as you need. Which options should you implement to analyze data in real-time.
Real-time data analytics on IoT info starts with solid architecture
IoT opens up new avenues for real-time data analytics. Consultant David Loshin has tips on planning the required IoT data architecture.
Streaming analytics accepts no delays in examining big data
Streaming analytics favors Apache Flink over Apache Spark to eliminate microbatching of data and analyze events in real time.