|Mobile marketing isn’t just mobile Web sites. It also includes banners, short codes (like the codes you send text messages to when voting on American Idol), ads in phones’ video programming and even little two-dimensional codes (like bar codes) that when photographed, send mobile customers to Web sites.
Josh Bernoff, Don’t Screw Up Your Mobile Marketing Opportunity
Today’s WhatIs.com Word of the Day is mobile marketing.
|I suspect that a sizable percentage of small botnets are those developed by people who understand or are operating inside a business as employees who want to gain remote access to corporate systems, or by criminal entities that have dug deep and gotten insider information on the environment…We’ve seen a growth in the number of sites that offer the sale of corporate documents that were extracted from the bots.
Gunter Ollmann, as quoted in Up To 9 Percent Of Machines In An Enterprise Are Bot-Infected
Today’s WhatIs.com Word of the Day is micro-botnet, also known as baby botnet.
|In any push air-conditioning arrangement, two components need the most amount of power: the compressor and the fan. In a hot aisle – cold aisle arrangement, the need for cold air is reduced drastically because it’s needed only for the servers and not the entire room.
Smrutiranjan Das, Hot aisle – cold aisle design best practices for data centers
Today’s WhatIs.com Word of the Day is hot aisle – cold aisle contaiment.
Today’s WhatIs.com Word of the Day is WAN clustering.
|“One of the big issues everyone faced, especially on the service provider side was the inconsistency in the level of questions and controls clients looked at. This sets the standard and a baseline so everyone is looking at pretty much the same types of controls…You remove inconsistency and raise the overall bar of information security.”
Charlie Miller, as quoted in Shared Assessments aims to ease third-party security evaluations
Today’s WhatIs.com Word of the Day is Shared Assessments Program.
Today’s WhatIs.com Word of the Day is real-time location system.
|“In theory, Wi-Fi Direct takes personal area networks (PANs) from short distances using cables or Bluetooth to full Wi-Fi range and speed.”
Eric Griffith, New ‘Wi-Fi Direct’ Spec Revamps Device Networks
Today’s WhatIs.com Word of the Day is Wi-Fi Direct.
|Cloud computing is about the commoditization of virtualization. That’s a mouthful, but that’s essentially what cloud computing is.
George Reese, as quoted in Learning to let go: A cloud security primer with George Reese
Today’s WhatIs.com Word of the Day is cloud cartography.
|“Master data management? We didn’t even know the words existed three months ago.”
Jonathan G.R. Spaetzel, as quoted in Master data management adoption ‘broad but shallow’ across industries
Today’s WhatIs.com Word of the Day is master data management.
|What type of traffic inspection do you need? This is where the buzzwords start to come into play. Every vendor out there has a different trademark for their traffic-inspection technology, but there are essentially three different options: packet-filtering, stateful-inspection and application-proxy firewalls.
Mike Chapple, How to choose a firewall
Today’s WhatIs.com Word of the Day is stateful inspection.