WhatIs.com Word of the Day Archive


October 18, 2016  8:49 PM

sales funnel

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Customer analytics

A sales funnel, also called a purchase funnel, is the visual representation of a how a sale proceeds in a linear fashion from customer awareness to customer action. Continued…

Quote of the Day

“The sales funnel — that inverse-pyramid-shaped image that depicts the pool of prospects that marketers are supposed to entice then shunt over to sales — has become a key tool in nurturing prospects, then converting them into customers.” – Lauren Horwitz

Learning Center
Salesforce Analytics Cloud gives the sales funnel a B-12 shot
Sales and marketing are known for misalignment. Here’s how two companies use the Salesforce Analytics Cloud to come together and fix the sales funnel.

How marketers are reining in the sales funnel process
Marketing teams can no longer rely on a linear, sequential sales funnel process. Can sales funnel management tools harness erratic customer journeys?

Tactics for fixing the sales funnel and finding ROI
Many companies want ROI from the sales funnel, but they’re still stuck treating it as a dumping ground for low-value leads. Find out how to turn that around.

Sales-marketing alignment fuels successful account-based marketing
Account-based marketing is taking the industry by storm. Find out if this strategy is the right fit for your business.

Can predictive analytics make sales funnel management work?
Better sales funnel management is core to company growth and sales efficiency. How can predictive analytics help sales teams get there? Expert Steve Robins has insights.

Related Terms
customer life cycle
customer analytics
smarketing
age of the customer
funnel analysis

Related Tags
Customer analytics
Sales enablement and performance management tools

October 17, 2016  7:56 PM

Unified Communications as a Service (UCaaS)

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Telecom, UCaaS

Unified Communications as a Service (UCaaS) is a delivery model in which a variety of communication and collaboration applications and services are outsourced to a third-party provider and delivered over an IP network, usually the public Internet. Continued…

Quote of the Day

“Not only does UCaaS make life easier for IT, but the business becomes more agile as employees now have the tools to work more productively.” – Jon Arnold

Learning Center
Your expert guide to Unified Communications as a Service
Participate in our brief UC survey and immediately receive our complimentary guide covering all the latest UCaaS trends and information!

Evaluating UCaaS providers with three key criteria
When shopping for UCaaS providers, be sure to evaluate vendors’ flexibility of offerings, cloud expertise, and the different deployment models available.

How to evaluate cloud unified communications services
Learn to choose which cloud unified communications services provide the best, most secure work-anywhere capabilities to your employees.

UC as a service emerging as a viable deployment model
In this article, telephony expert Jon Arnold examines how UC as a service evolved from premises-based unified communications for the enterprise.

Comparing the top UC cloud products and providers
With their cloud products, unified communications vendors offer a wide array of features. Find out which providers and services meet your business needs.

Related Terms
unified communications
presence technology
high availability
single-tenancy
multi-tenancy

Related Tags
Unified communications architecture and service models
Developing a UC strategy


October 14, 2016  8:21 PM

server hardware degradation

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Server, Virtualization

Server hardware degradation is the gradual breakdown of the physical parts of a server. There are several general areas where server degradation problems occur including power, temperature, management and memory. The electric components inside servers age over time, and heat sinks and fans get clogged with dust, reducing the server’s efficiency and performance. Continued…

Quote of the Day

“Rapid advances in server peripherals, such as networking and storage, create a dilemma for IT shops: should they replace or upgrade older servers?” – Jim O’Reilly

Learning Center
Want expert advice on purchasing server hardware?
Access our free guide now by telling us about your server hardware initiatives. Inside you’ll find vendor – neutral tips for choosing the best servers for your organization!

Three indicators that could signal database performance issues
Tools that can find and fix the cause of performance degradation are vital for organizations experiencing database performance issues.

Virtual server bottlenecks among data storage problems
Virtual server performance bottlenecks remain one of many nagging data storage problems, but there are ways to identify bottlenecks and performance-robbing configuration issues.

Six things that can wreck storage system performance
Storage system performance bottlenecks can occur in different places. Here are six areas that can help you pinpoint the sources of your performance bottlenecks and eliminate them.

Why is virtual server capacity planning so difficult?
Virtual server capacity planning is difficult, and IT admins must rely on virtualization-aware management tools to ensure they can accurately track and predict resource use.

Related Terms
graceful degradation
server virtualization
forklift upgrade

zombie server

headless server

Related Tags
Server hardware and virtualization
Capacity planning for virtualization


October 13, 2016  6:38 PM

cloud storage infrastructure

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Cloud infrastructure, Cloud storage

A cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or public cloud storage service. Both public and private cloud storage infrastructures are known for their elasticity, scalability and flexibility. Continued…

Quote of the Day

“A private or public cloud storage infrastructure flips that script with options designed to have elastic compute, networking and storage capabilities.” – Marc Staimer

Learning Center
Best-kept secrets for implementing storage infrastructure models
Take a brief survey and gain industry secrets on how to implement storage technologies in new infrastructure models. Tips on how to buy, vendor comparisons, and best use cases are all included!

The cloud storage infrastructure decision: Public vs. private
Thinking of replacing traditional storage with a cloud storage infrastructure? Consider possible drawbacks before deciding on a public vs. private cloud.

Advantages of using an object storage system
Learn the advantages of implementing an object storage system in your data storage environment, including unlimited scalability, lower emphasis on processing and high-capacity networks, access via Internet protocols and custom metadata.

More companies turn to cloud storage service providers
Companies are turning to cloud storage service providers primarily for backup, but also disaster recovery, file sharing and archiving. Security remains a concern.

What are some considerations around cloud object storage performance?
Cloud object storage has a low cost compared to file or block storage in the cloud, but slow performance often makes the technology a better option for nearline data.

Related Terms
cloud storage
IaaS
object storage
cloud storage service
SOAP

Related Tags
Cloud storage management and standards
Public cloud storage


October 12, 2016  9:27 PM

cloud service migration

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
cloud, Cloud migration

Cloud service migration is the process of transitioning an organization’s data and perhaps other business elements from one cloud service provider to another. Continued…

Quote of the Day

“Cloud migration is not about moving a single virtual machine from your on-premises data center, but about relocating an important, working service.” – Ofir Nachmani

Learning Center
Transitioning to the cloud?
Tell us about your cloud initiatives to access our resource, Overcoming the Obstacles to Cloud Adoption. Gain valuable insights to ensure a successful transition to the cloud!

To cloud or not to cloud: What’s your cloud migration strategy?
Migrating to the cloud isn’t an all-or-nothing proposition. CIOs and IT teams must consider budgets, hardware, and network architecture before going all in.

Build an application migration plan to stay on course for cloud
An application migration plan for cloud computing can predict problems before they happen. Learn these five options for migrating an application to the cloud.

Five ways to migrate data to a cloud archive service provider
Learn five ways to move on-premises data to a cloud archive service provider. Options include manual migration, seeding and cloud-integrated storage.

A look at the cloud migration challenges enterprises could face
Cloud migration challenges are something any organization moving to cloud will have to hurdle. Here’s what to look out for.

Related Terms
cloud integrator
cloud portability
vendor lock-in
cloud management
service-level agreement

Related Tags
Cloud service agreements
Enterprise application integration with cloud-providers


October 11, 2016  6:11 PM

Desktop as a Service (DaaS)

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
DaaS

Desktop as a Service (DaaS) is a cloud service in which the back-end of a virtual desktop infrastructure (VDI) is hosted by a cloud service provider. Continued…

Quote of the Day

“Adoption of desktops and applications as a service has increased over the past few years as businesses see the benefits of offloading infrastructure management to cloud service providers.” –
Alyssa Provazza

Learning Center
Three reasons cloud-hosted virtual desktops haven’t taken off
Cloud-hosted virtual desktops seem great, but concerns, including cost, security and the maturity of the technology stand in the way of general acceptance.

Workspace as a service offers channel partners DaaS alternative
Workspace as a service lets channel partners offer their customers a cloud-based approach for managing application and data access.

Three security features to look for in DaaS providers
IT shops might fret over whether cloud-hosted desktops can provide confidentiality, integrity and availability, but many DaaS providers offer better security than on-premises infrastructure.

Debating between VDI and DaaS?
Learn how VDI and DaaS differ, the pros and cons of each, and which is best for your company with our Expert Breakdown: DaaS vs. VDI. Tell us about your IT initiatives for instant access!

Related Terms
virtual desktop infrastructure
Winows as a Service
desktop as a service provider
Remote Desktop Service
hosted virtual desktop

Related Tags
Cloud hosted virtual desktop and app strategy
Virtual desktop infrastructure and architecture


October 6, 2016  8:12 PM

fuzz testing (fuzzing)

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Debugging, Security, Software testing

Fuzz testing or fuzzing is a software testing technique used to discover coding errors and security loopholes in software, operating systems or networks by inputting massive amounts of random data, called fuzz, to the system in an attempt to make it crash. If a vulnerability is found, a tool called a fuzz tester (or fuzzer), indicates potential causes. Fuzz testing was originally developed by Barton Miller at the University of Wisconsin in 1989. Continued…

Quote of the Day

“Fuzz testing is most useful for software that accepts input documents, images, videos or files that can carry harmful content. These are the serious bugs that it’s worth investing to prevent.” – David Molnar

Learning Center
Microsoft previews Project Springfield, Azure-based fuzz testing
Microsoft previews Project Springfield, Azure cloud-based fuzz testing service, at Ignite 2016.

What is fuzz testing? What are some ways to use fuzz testing?
Fuzz testing is a form of black box testing where large amounts of data in varying formats are sent to the inputs of a program such as a Web application.

The benefits of remote debugging techniques in the cloud
Using remote debugging requires IT professionals to have refined debugging techniques so the benefits of using these tools are maximized.

Can a new encryption trick prevent reverse engineering?
Learn about Hardened Anti-Reverse Engineering System, or HARES, which cannot exactly prevent reverse engineering, but makes it a little tougher for attackers to complete.

Inside the changing DDoS threat and how to mitigate it
Attackers have devised new types of distributed denial-of-service attacks. Here’s how the DDoS threat has evolved.

Related Terms
buffer overflow
cross-site scripting
denial of service
debugging
beta test

Related Tags
Security testing and ethical hacking
Software security test best practices


October 5, 2016  8:50 PM

real-time analytics

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Analytics, Business Intelligence, Data Mining

Real-time analytics is the use of, or the capacity to use, data and related resources as soon as the data enters the system. The adjective real-time refers to a level of computer responsiveness that a user senses as immediate or nearly immediate. Continued…

Quote of the Day

“Any large company has a number of applications in which their business processes would be smarter and more effective if they were using real-time analytics.” – Roy Schulte

Learning Center
Users look to real-time streaming to speed up big data analytics
Real-time streaming and analytics systems are becoming more common in IT architectures as organizations try to accelerate their big data analytics efforts.

Streaming data systems take big data analytics into real-time realm
Stream processing is a niche application, but streaming data platforms tied to Hadoop clusters can help users process large amounts of information for big data analytics uses.

Process real-time data analytics options
The amount of data has hit an all-time high in enterprise data centers. Real-time data analytics allows you to process important data as fast as you need. Which options should you implement to analyze data in real-time.

Real-time data analytics on IoT info starts with solid architecture
IoT opens up new avenues for real-time data analytics. Consultant David Loshin has tips on planning the required IoT data architecture.

Streaming analytics accepts no delays in examining big data
Streaming analytics favors Apache Flink over Apache Spark to eliminate microbatching of data and analyze events in real time.

Related Terms
dynamic analysis
processing in memory
in-database analytics
MPP
ad hoc analysis

Related Tags
CRM analytics and business intelligence
Big data analytics

 


October 4, 2016  7:27 PM

T-shaped employee

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Agile, CIO, DevOps

A T-shaped employee, in the context of human resources, is an individual who has deep knowledge and skills in a particular area of specialization, along with and the desire and ability to make connections across disciplines. Continued…

Quote of the Day

“Who you want is known as a T-shaped person. Yes, you want people who are experts in their area, but they also need to have broad expertise. They need to be able to pick up any work that needs to get done and help move the work along.” – Joseph Flahiff

Learning Center
How to hire developers without really trying too hard
When you’re wondering how to hire developers, there’s no one better to ask than the CIO of a human capital management firm. Here are some insider secrets.

How do you fill DevOps jobs? Hire squirrels
Enterprises that have successfully filled DevOps jobs learned to focus on attitude and mindset over specific skills.

How organizational agility will save and destroy your company
Achieving organizational agility will require your company to change six ways it is currently doing business, explains organizational expert Joseph Flahiff.

For IT security and compliance jobs, experience a must
IT security and compliance job candidates are in high demand, forcing companies to closely examine potential employees’ past experience to offset a potential GRC skills shortage.

Compose an enduring DevOps organization structure
Learn who’s who in a DevOps organizational structure, the skills you need to join it, and helpful tips for engaging multidiscipline groups on one goal.

Related Terms
purple squirrel
DevOps
human resource management
Agile Manifesto
business-IT alignment

Related Tags
Leadership and strategic planning
Enterprise IT and business management


October 3, 2016  7:27 PM

IT controls

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
Compliance, Risk management

An IT control is a procedure or policy that provides a reasonable assurance that the information technology (IT) used by an organization operates as intended, that data is reliable and that the organization is in compliance with applicable laws and regulations. IT Controls can be categorized as either general controls (ITGC) or application controls (ITAC). Continued…

Quote of the Day

“Results of the ITGC audit also provide an effective assessment of the risk level to the infrastructure. They identify areas where improvement is needed, which can help reduce risk.” – Paul Kirvan

Learning Center
Six ITGC audit controls to improve business continuity
A proper ITGC audit analyzes security issues, management and backup and recovery. Explore six controls to audit and steps for how to complete the process.

IT controls help compliance programs deal with changing regulations
Cataloging regulations, framework objectives and IT controls can simplify compliance programs and help compliance officers better deal with changing regulations.

IT risk assessment methodology guide for disaster recovery planners
In our IT risk assessment methodology guide, learn about how to perform a risk assessment, and why it’s an important part of disaster recovery planning.

Best practices for an information security assessment
An information security assessment is a good way to measure the security risk present in your organization. Find out how to yield effective results.

A ‘cloud first’ strategy calls for strong security: Five tips to get there
How to think ‘cloud first,’ the power of next-gen firewalls, why DDoS attacks are on the rise and more: The Data Mill reports.

Related Terms
enterprise risk management
change -management
disaster recovery plan
audit trail
incident response plan

Related Tags
Financial services compliance requirements
Disaster recovery planning management


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