October 13, 2007 4:11 PM
Posted by: Margaret Rouse
quiz
 |
DIRECTIONS: These are real statements from real people discussing real technology in the blogosphere. I’ve removed one word from each quote. Can you still figure out what they’re talking about? Click on the link to see if you’re right! Then click your back button for another question. |
1. ____________ adoption has been discussed for a number of years now, but the form factor hasn’t been embraced in the way it was initially expected. One of the main reasons is that they are often referred to as “hot little power-suckers.”
What are they talking about?
2. Today, I think of __________ as the zombie operating system. It stumbles around, and from a distance you might think it’s alive, but close up it’s the walking dead.
What are they talking about?


3. The __________ industry is like women’s clothing, except it’s more fashion-driven.
What are they talking about?


4. You know __________ have moved beyond the novelty stage when they are embroiled in that classic business action: A fight over trade secrets.
What are they talking about?


5. Sure __________ is a big, boring enterprise software company, about as far from the furious consumer innovation of Web 2.0 as you can imagine. Yet it’s been clear to me for years that this company takes the ideas of Web 2.0 very seriously.
What are they talking about?


6. __________ have become the unexpected buzzword of 2007; just a few weeks ago I discussed how they can be used for marketers to disseminate information. But I’m realizing that this buzz is eerily similar to the buzz that surrounded desktop applications in the late ’90s.
What are they talking about?


7. As with any of this company’s announcements, this one comes with more than its fair share of misleading assertions and what I’ve come to refer to as __________ . It’s a modernistic form of algebra that arrives at irreproducible results that also have the unique property of having absolutely no bearing on reality.
What are they talking about?


8. There are now almost 600 consumer products made with _____________ technology, including computer processors by Intel and AMD, high capacity hard disk drives, battery pack systems and memory. Even the iPhone uses it.
What are they talking about?


9. But in China, ____________ key feature is its software, dubbed “Road to Riches.”
What are they talking about?


10. Many years ago, way back in 2003 or so, a computing model called __________ was being shopped around by The Open Group. In this model, a big processing job gets split up into lots of little jobs and sent to different computers around the country. The objective? To get super-computer power without having to build or buy a super-computer.
What are they talking about?
October 13, 2007 3:12 PM
Posted by: Margaret Rouse
Green computing,
Technology,
tin whiskers
 |
“To prevent lead from being incinerated or accumulating in landfills after electronic devices have been disposed of, the health and safety zealots have not so much thrown — as hurled — the baby out with the bathwater.”
Dr. Richard North, Whiskers! |
Agree or disagree? We should allow lead to be used in electronic devices.
October 13, 2007 1:19 PM
Posted by: Margaret Rouse
CIO,
Technology,
Utility computing
 |
“We’ve entered the long twilight of the CIO position, a sign that information technology is finally maturing.”
Nicholas Carr, Twilight of the CIO |
Nicholas writes: It will be a slow transition – CIOs will continue to play critical roles in many firms for many years – but we’re at last catching up with the vision expressed back in 1990 by the legendary CIO Max Hopper, who predicted that IT would come to “be thought of more like electricity or the telephone network than as a decisive source of organizational advantage.

Agree or disagree? IT should be thought of more like electricity or the telephone network than as a decisive source of organizational advantage.
October 13, 2007 12:03 PM
Posted by: Margaret Rouse
Blogging,
social software,
Technology
 |
“People who work on social software are closer in spirit to economists and political scientists than they are to people making compilers.”
Clay Shirky, A Group Is Its Own Worst Enemy |
Clay writes: We had every bit of technology we needed to do weblogs the day Mosaic launched the first forms-capable browser. Every single piece of it was right there. Instead, we got Geocities. Why did we get Geocities and not weblogs? We didn’t know what we were doing.
One was a bad idea, the other turns out to be a really good idea. It took a long time to figure out that people talking to one another, instead of simply uploading badly-scanned photos of their cats, would be a useful pattern.
Writing social software is hard. And, as I said, the act of writing social software is more like the work of an economist or a political scientist. And the act of hosting social software, the relationship of someone who hosts it is more like a relationship of landlords to tenants than owners to boxes in a warehouse.
The people using your software, even if you own it and pay for it, have rights and will behave as if they have rights. And if you abrogate those rights, you’ll hear about it very quickly.
That’s part of the problem that the John Hegel theory of community — community leads to content, which leads to commerce — never worked. Because lo and behold, no matter who came onto the Clairol chat boards, they sometimes wanted to talk about things that weren’t Clairol products.
“But we paid for this! This is the Clairol site!” Doesn’t matter. The users are there for one another. They may be there on hardware and software paid for by you, but the users are there for one another.
Agree or disagree? A group is its own worst enemy.