Overheard: Word of the Day

Dec 24 2007   11:13AM GMT

Overheard: Why NORAD started tracking Santa back in 1955

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

santa.jpg “It was more than half a century ago, on Christmas Eve in 1955, that a Sears Roebuck & Co. store in Colorado Springs advertised a special hotline number for kids to call Santa.What the company didn’t know at the time was that they had inadvertently misprinted the telephone number.

Instead of Santa’s workshop, the phone number put kids through to NORAD…Worse, it wasn’t just any number at NORAD: it was the commander-in-chief’s operations hotline.”

Carrie Farrell, Tracking Santa, then and now

This is a great story — Carrie’s grandfather was the commander-in-chief who got the calls. To get directions for how to follow Santa this year using Google Earth, follow Carrie’s link above.

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