Overheard: Word of the Day

Jan 22 2008   2:39AM GMT

Overheard: Why marketers love virtual trade shows

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

janet_meiners.gif Online marketers are fans of virtual events because it costs less and often results in more targeted leads. The virtual version of trade shows don’t usually completely replace regular trade shows but are a way to cut costs or add value. Perhaps the biggest advantage of a virtual trade show is that you can track what people at your event do.

Janet Meiners, Trade Shows Go Virtual

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