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Nov 13 2007 2:31AM GMT
Posted by: Margaret Rouse
CRM, IBM, Marketing, Technology
Overheard: What IBM thinks about the future of advertising
Posted by: Margaret Rouse
CRM, IBM, Marketing, Technology
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The next 5 years will hold more change for the advertising industry than the previous 50 did.IBM
Institute for Business Value, The end of advertising as we know it |
The report says that two-thirds of the advertising experts IBM polled expect 20 percent of their advertising revenue to shift from impression-based to impact-based formats within three years.
Ummm….what does impact-based mean? And how the heck are we going to measure it?
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