Overheard: Word of the Day

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» VIEW ALL POSTS Feb 11 2008   3:37PM GMT

Overheard: We’re locking you in for your own good — the world is a dangerous place.



Posted by: Margaret Rouse
Tags:
Apple
Security
Technology
Vendors
bruce_schneier.jpg With enough lock-in, a company can protect its market share even as it reduces customer service, raises prices, refuses to innovate and otherwise abuses its customer base.

It should be no surprise that this sounds like pretty much every experience you’ve had with IT companies: Once the industry discovered lock-in, everyone started figuring out how to get as much of it as they can.

Bruce Schneier, With iPhone, ‘Security’ Is Code for ‘Control’

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