Overheard talking about profitability analysis

“I often ask at customer events how many in the audience can tell me who their most profitable customers are and it’s always surprising how few hands go up.” — Jason Nash

Profitability analysis is a component of enterprise resource planning (ERP) that allows administrators to forecast the profitability of a proposal or optimize the profitability of an existing project.

I’m absolutely lost when it comes to any kind of financial analysis.  My eyes glaze over and my head starts to nod whenever I hear the magical words: pivot table.