Overheard: Word of the Day

May 30 2012   12:51AM GMT

Overheard talking about noisy text

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Text analytics — also known as text mining or text data mining — helps organizations identify and understand what people think about them, their products and their services. The software, which combines advanced search techniques with speech-pattern-recognition capabilities, allows users to quickly scour mountains of unstructured or free-form text in the hope of identifying trends in customer sentiment that will ideally lead to positive change.

Mark Brunelli, Text analytics tools require serious devotion to customers

Today’s WhatIs.com Word of the Day is noisy text, electronically-stored communication that cannot be categorized properly by a text mining software program.

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