|Trigger data such as life events, birth of a child, death in the family, household move, or bankruptcies create an opportunity to influence customer responses.|
Today’s WhatIs.com Word of the Day is customer intelligence.
Leveraging customer intelligence often requires change. Organizational behaviors, business process workflows, as well as technology enablers will require modification in order to succeed. In addition, new skill sets and statistical data-driven expertise will need to be acquired, either through training, selective hiring or engagement with managed services providers.