Overheard: Word of the Day

May 17 2010   2:05PM GMT

Overheard talking about customer intelligence

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Trigger data such as life events, birth of a child, death in the family, household move, or bankruptcies create an opportunity to influence customer responses.

Leslie Ament, Tips for using analytical tools to take action on customer data

Today’s WhatIs.com Word of the Day is customer intelligence.

Leveraging customer intelligence often requires change. Organizational behaviors, business process workflows, as well as technology enablers will require modification in order to succeed. In addition, new skill sets and statistical data-driven expertise will need to be acquired, either through training, selective hiring or engagement with managed services providers.

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