Overheard: Word of the Day

Jun 29 2010   12:42PM GMT

Overheard talking about business intelligence

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“Business intelligence (BI) applications offer the promise to be the focal point to customer intelligence across multiple data sources. But, BI efforts often highlight how poor customer data quality really is — leaving users scrambling to fight a losing battle to keep customer data clean and updated.”

William Band, The Top Eight Customer Management Trends For 2010

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