Overheard: Word of the Day

A Whatis.com blog

» VIEW ALL POSTS Oct 13 2007   12:03PM GMT

Overheard: Social software and group dynamics



Posted by: Margaret Rouse
Tags:
Blogging
social software
Technology
clay_shirky.jpg “People who work on social software are closer in spirit to economists and political scientists than they are to people making compilers.”

Clay Shirky, A Group Is Its Own Worst Enemy


Clay writes: We had every bit of technology we needed to do weblogs the day Mosaic launched the first forms-capable browser. Every single piece of it was right there. Instead, we got Geocities. Why did we get Geocities and not weblogs? We didn’t know what we were doing.

One was a bad idea, the other turns out to be a really good idea. It took a long time to figure out that people talking to one another, instead of simply uploading badly-scanned photos of their cats, would be a useful pattern.

Writing social software is hard. And, as I said, the act of writing social software is more like the work of an economist or a political scientist. And the act of hosting social software, the relationship of someone who hosts it is more like a relationship of landlords to tenants than owners to boxes in a warehouse.

The people using your software, even if you own it and pay for it, have rights and will behave as if they have rights. And if you abrogate those rights, you’ll hear about it very quickly.

That’s part of the problem that the John Hegel theory of community — community leads to content, which leads to commerce — never worked. Because lo and behold, no matter who came onto the Clairol chat boards, they sometimes wanted to talk about things that weren’t Clairol products.

“But we paid for this! This is the Clairol site!” Doesn’t matter. The users are there for one another. They may be there on hardware and software paid for by you, but the users are there for one another.


Agree or disagree? A group is its own worst enemy.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: