Overheard: Word of the Day

Sep 30 2008   6:40PM GMT

Overheard: Slap “cloud computing” on it and call it new

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do.

Larry Ellison, as quoted in Oracle’s Ellison nails cloud computing

The problem is that every tech company now wants to be associated with cloud computing, no matter if their products and services meet the basic criteria. At least Ellison isn’t afraid to address the hijacking of the phrase by marketers.

I think they have it backwards. The term was INVENTED for marketers and tech media, not hijacked by them.

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