Overheard: Word of the Day

Dec 19 2008   6:52PM GMT

Overheard – PLM or “It’s hard to be proactive”

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

money.jpg Companies often use lifecycle management as a last ditch effort, a “Hail Mary” pass…In reality, product lifecycle management is a difficult task. The root of its difficulty lies in its proactive nature.

Lisa Roner,  Get the Most out of Your Brands: The Keys to Effective Product Lifecycle Management

Companies naturally take reactive stances to their products as they move through their lifecycles, responding to ebbs and flows in profits, reacting to competition, worrying about the inevitable patent expiration. Product lifecycle management must be a proactive initiative. It must be a key organizational aspect of the company and not a burden, a positive force for profit and for the future of the business. And that’s a difficult transition.

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