Profile: Margaret Rouse
|The foremost principle of risk communication is that ‘perception equals reality.’ In other words, what is perceived as real is real in its consequences. Employees react to perceived threats, rather than to ‘reality.’ Their level of stress during times of change is proportional to their perception of threat.
Joseph G. Wojtecki, Jr., and Richard G. Peters, Communication Organizational Change: Information Technology Meets the Carbon-Based Employee Unit
Today’s WhatIs.com Word of the Day is organizational change management.