Overheard: Word of the Day

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» VIEW ALL POSTS Apr 15 2008   5:06PM GMT

Overheard: NFO is the new SEO? A tale of accidental optimization



Posted by: Margaret Rouse
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social media
chris_shultz.jpg “The next generation of optimization is taking shape. First it was search engine optimization SEO, next came social media optimization (SMO), and now we’ve got news feed optimization (NFO).”

Chris Schultz, Jason Calacanis Crushes My Facebook News Feed

Chris Schultz’s blog post about Jason Calacanis’ using Facebook to brand his “human-powered search engine” by optimizing his newsfeed on Facebook hit home the idea that when it comes to optimization, we’re still living in the wild, wild west. Chris writes:

I’ve got 99 friends on Facebook but I hear from Jason Calacanis more than anyone. He has turned Facebook into a marketing platform for his human-powered search engine, Mahalo. And he doesn’t pay Facebook a dime for this primo branding opportunity.

The very best part of this post? The comment he got back from Jason.

The reason this all happened was because I was using our Mahalo Share tool (google it) and it puts my delicious bookmarks on Facebook. I didn’t think it would put so many of my bookmarks on other people’s pages. So, I’m going to limit it to my best 2-3 bookmarks a day.

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  • 1234alpha
    Thanks for the interesting information.
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