Dec 5 2007 3:08PM GMT
Posted by: Margaret Rouse
Technology, nanotech, Marketing
Overheard: Nano bad. Cleantech good.
Posted by: Margaret Rouse
Technology, nanotech, Marketing
 |
The “nano” prefix has fallen out of favor. Names are changing again. And even Lux Research, which started out as a nanotech analyst firm, has rebranded itself with the latest trend: yes, “cleantech.” Nano bad. Cleantech good.
Howard Lovy, False claims inform consumers as they ‘talk nano’ |
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