Overheard: Word of the Day

Dec 5 2007   3:08PM GMT

Overheard: Nano bad. Cleantech good.

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

howard-lovy.jpg The “nano” prefix has fallen out of favor. Names are changing again. And even Lux Research, which started out as a nanotech analyst firm, has rebranded itself with the latest trend: yes, “cleantech.” Nano bad. Cleantech good.

Howard Lovy, False claims inform consumers as they ‘talk nano’

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