Overheard: Word of the Day

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» VIEW ALL POSTS Dec 5 2007   3:08PM GMT

Overheard: Nano bad. Cleantech good.



Posted by: Margaret Rouse
Tags:
Marketing
nanotech
Technology
howard-lovy.jpg The “nano” prefix has fallen out of favor. Names are changing again. And even Lux Research, which started out as a nanotech analyst firm, has rebranded itself with the latest trend: yes, “cleantech.” Nano bad. Cleantech good.

Howard Lovy, False claims inform consumers as they ‘talk nano’

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