Overheard: Word of the Day

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» VIEW ALL POSTS Jan 10 2008   3:05AM GMT

Overheard: Mommy, why does Microsoft want us to buy a server?



Posted by: Margaret Rouse
Tags:
home office
Marketing
Servers
Technology
Video

[kml_flashembed movie="http://youtube.com/v/YNHwgnpzY9w" width="425" height="350" wmode="transparent" /]

This children’s book parody is a viral promotion for the Windows Home Server campaign. The author, Tom O’Connor, and his PhD are bogus. The small print on the title page explains that he’s made up. Whoever did write this deserves credit, IMHO. Very clever. Yes, that’s me reading the book.

The campaign is indicative of unusual creative approaches by big advertisers as they seek to break through in cluttered categories like technology. Among the most popular are so-called viral campaigns, so named because they are intended to be passed from one computer user to another with an endorsement implied by such personal sharing.

Stuart Elliot, What Next, Having the Office Christmas Party at Home?

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