Overheard: Word of the Day

Oct 26 2009   3:03PM GMT

Overheard – Mobile marketing

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Mobile marketing isn’t just mobile Web sites. It also includes banners, short codes (like the codes you send text messages to when voting on American Idol), ads in phones’ video programming and even little two-dimensional codes (like bar codes) that when photographed, send mobile customers to Web sites.

Josh Bernoff, Don’t Screw Up Your Mobile Marketing Opportunity

Today’s WhatIs.com Word of the Day is mobile marketing.

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