Overheard: Word of the Day

Oct 24 2007   6:13PM GMT

Overheard: Marketing and media opportunities in Second Life

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

steve-weitzner.jpg “CMP has recently been listed as a “metaverse” developer—the first global multimedia company to so identify itself—and our metaverse team is actively pursuing client engagements.

Overall, we’re convinced that 3D virtual reality will gradually become a vital tool in our business. We believe that immersive Web experiences can capture the interest and participation of professional audiences as never before, and that this will lead to new opportunities for marketers and the media companies that serve them.”

Steve Weitzner, Why CMP is in Second Life

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