|Ignoring the fact that I find the whole concept of “presence management” a solution in search of a problem for most people, there’s the whole technical problem of trying to work within the various walled gardens…Until we have a single identity across networks, no method of managing presence will be effective.
Dameon D. Welch-Abernathy, Presence And Identity
Rich presence is simply networking on steroids. And people are right to be wary about how the information aggregated from rich presence opt-ins could be used by marketers. Sure, Facebook backed down on Beacon — but you know its just a matter of time before the “tweet” saying you wish you were in Hawaii brings you snail mail brochures. Our best protection right now is that there isn’t a way for marketers to leverage rich presence effectively. We have too many networking identities.