Overheard: Word of the Day

A Whatis.com blog

» VIEW ALL POSTS May 28 2008   10:35AM GMT

Overheard: Leveraging rich presence — a marketer’s dream



Posted by: Margaret Rouse
Tags:
Networking
Privacy
rich presence
Technology
phoneboy.jpg Ignoring the fact that I find the whole concept of “presence management” a solution in search of a problem for most people, there’s the whole technical problem of trying to work within the various walled gardens…Until we have a single identity across networks, no method of managing presence will be effective.

Dameon D. Welch-Abernathy,  Presence And Identity

Rich presence is simply networking on steroids. And people are right to be wary about how the information aggregated from rich presence opt-ins could be used by marketers.  Sure, Facebook backed down on Beacon — but you know its just a matter of time before the “tweet” saying you wish you were in Hawaii brings you snail mail brochures.  Our best protection right now is that there isn’t a way for marketers to leverage rich presence effectively.  We have too many networking identities.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: