Overheard: Word of the Day

Mar 4 2009   12:43PM GMT

Overheard – Kindle is a platform, not a device

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Amazon’s expansion of Kindle to the iPhone makes me wonder if we’ll soon see Kindle as not just a device, but as a full-fledged publishing platform.

Nick Mediati, Amazon Brings Kindle to iPhone

Back in 2007, there was a lot of speculation about Apple going head-to-head with Amazon by creating their own “Safari Pad” reader to compete with Kindle.   How very smart of them to PARTNER with Amazon instead. I think Nick Mediati has hit on something important — especially after seeing how very easy Amazon has made it to publish on Kindle. Kindle is a platform, not a device.

My prediction? Short stories will become popular again. Teachers will publish third grader’s stories on Amazon so Mom and Dan can download and send to Grandma.  Nicole Lee compared the reading experience on both devices.  Check it out.

This is just one more reason why Apple is so smart. You see, the key to the iPhone’s popularity is not just its “cool” factor — it’s how well it plays with others.  And that’s a lesson that Apple is using to win the browser wars.

Industry watchers Net Applications recently reported that Safari owns 67 percent or the market share for  mobile browsing.

With the recent release of Safari 4,  Apple is finally making some progress drawing the PC desktop crowd away from IE and Firefox. How are they doing it?  By promising them speed. The official press release states that Safari 4 “executes JavaScript up to 30 times faster than IE 7 and more than three times faster than Firefox 3.  Safari quickly loads HTML web pages three times faster than IE 7 and almost three times faster than Firefox 3.”

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