Overheard: Hulu hoopla is genuine

“How much time are people going to spend scouring YouTube, trying to find a chuckle among all the junk, when Hulu’s offering recent episodes of shows like “The Simpsons,” “Heroes” and “The Office” for free, on-demand, legally and in high quality straight from the source?” Brier Dudley, Experimenting with Hulu, here’s The Simpsons

IMHO, Brier Dudley’s the only one who’s correctly identified why Hulu will succeed. When it comes right down to it, viewers don’t care about who’s controlling the back end distribution. They just want free, high-quality video. And to be able to watch The Simpsons on their phone while they’re waiting for Mom to pick them up.

Brier demo’s Hulu. Check out the link above.