Overheard: Word of the Day

Sep 21 2007   12:53PM GMT

Overheard – greenwashing

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“Au contraire. I’m environmentally-friendly now.”

Tom Fishburne‘s humorous look at greenwashing as voodoo marketing.

070702greenwash2.jpg

Tom Fishburne, a cartoonist whose blog is about “Cartoons, marketing and postcards from London” wrote:

This cartoon idea sprang fully formed from a New York Times piece on the ridiculous lengths that some brands are going to be considered for the Home Depot Eco Options promotion (including, yes, a brand of electric chainsaw). It’s a good example of some of the outlandish greenwashing we’re all starting to see. And, how the issue is not as white and black as the old treehugger/lumberjack dynamic.

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