|“Google could parlay its search and advertising technology, market dominance, and its infrastructure prowess into a powerful engine that runs and monetizes thousands or millions of externally developed applications.
Salesforce.com provides a more mature example today with its Force.com platform. It allows developers to write applications, mostly CRM-oriented, in a variety of languages that can run natively on the Salesforce.com software platform and data centers.”
Dan Farber, Web 2.5: The emergence of platforms-as-a-service
I like this analogy. Hadn’t thought of Salesforce this way before.